---
title: 'DIA RWE 2024 Research: Presentation by David Pritchard, PhD'
description: >-
  Read the latest news on regulatory-grade real-world evidence: DIA RWE 2024
  Research: Presentation by David Pritchard, PhD.
date: '2024-10-29'
category: News
tags:
  - Cross-cutting
  - General
  - Conference Presentation
  - Care
  - DIA RWE
  - R&D
canonical_url: >-
  https://www.headwaterscience.com/resources/news/cross-cutting/dia-rwe-2024-research-presentation-by-david-pritchard-phd/
source: Headwater
license: © 2026 Headwater. All rights reserved.
slug: dia-rwe-2024-research-presentation-by-david-pritchard-phd
id: 3fs1SKe2Gf1xs7wng1JVoq
contentType: article
---

Target RWE Director of Data Management & Statistics, David Pritchard, PhD, recently provided an insightful video preview of his presentation at the DIA Real-World Evidence (RWE) Conference titled '*Making the Case for Negative Control Outcome Studies in a Real-World Evidence Setting*.' In this session, Dr. Pritchard delves into using Negative Control Outcome studies (NCOs) as a methodological approach to ensure robust treatment group comparability, ultimately strengthening study validity and reliability in real-world research settings.

Watch the video below to gain a deeper understanding of how NCO studies can enhance the accuracy of your research, reduce bias, and elevate the overall quality of your study findings.